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Vendor Spotlight: Touch of Elegance by Sheren

Updated: Mar 19

In our experience working with couples and their families, we have found that people often overlook the importance of a good event designer. The role of an event designer is to help create a vision and then bring it to life. In other words, event designers are in charge of making events as aesthetically pleasing as possible while also being practical!


In this "Vendor Spotlight" post, we will be highlighting an event design company in the Cleveland area named Touch of Elegance by Sheren . Whether your taste is sleek, chic, modern, or conservative, Sheren and her team, will make sure your final design is executed to the highest level of taste, style, and professionalism. We love having the pleasure of working with Sheren, and we are excited to share our exclusive interview below:


large floral display in tall vases

CKE: What services do you offer?

Touch of Elegance by Sheren : For the most important day of the bride and groom's life, my role is to infuse their dreams and initial ideas into an amazing design that perfectly reflects their personality and aesthetic and is flawlessly executed. We are a wedding design company offering all wedding décor including and not limited to backdrops, head table décor, fresh flowers design, centerpieces design, mandap design, table covers, bridal party flowers bouquets, boutonnieres, arch designs, uplights, and silk flower designs.


CKE: What makes your company stand out from competitors?

TES: My company, Touch of Elegance by Sheren, is a full-service wedding & event design company available for travel throughout the United States, and abroad. I have an amazing passion for what I do. I realize that each client has a unique personality, and my staff and I are energized by the process of creating a new and interesting wedding or event design that will leave a lasting impression for years to come. We want you to walk into the room and be blown away by what we’ve put together for you



CKE: What is the difference between an event planner and an event designer?

TES: The event planner manages every aspect of the wedding and hires most of the vendors, (venue, decor, flowers, DJ, Lighting, rentals, photography, videographer, cake...ect) event designer who manages the wedding décor and flower design.


CKE: Who is your ideal client?

TES : Someone who trusts us to create their dream wedding. We coordinate gorgeous and innovative floral designs with beautiful vases centerpieces, draping, furniture (loveseat and designed head table), and accessories to create a complete vision for the couple's big day. Through asking lots of questions and showing swatches, photos, etc., I'll learn about their likes and dislikes and use them as the structure for the look and feel of their event, because THEY are the inspiration for our creations.


large white chair with floral wall behind it

CKE: Do you have a minimum for weddings or special events:

TES: YES, our minimum is $6800 for weddings and $2800 for small events


CKE: What is the most elaborate design you’ve ever done?

TES: We have done so many elaborate designs and events but the biggest one was at The Legacy Castle, New Jersey.


CKE: How early in advance should someone book your services?

TES: 4 to 12 months there is exceptional for the down season.


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